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Marketing Management

  Marketing Management
Introduction
Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porters five forces, analysis of strategic groups of competitors, value chain analysis and others.
Career Prospect:
  • Marketing Manager
  • Marketing Research Analyst
  • Advertising or Promotions Manager
  • Social Media Manager
  • Product/Brand Manager
  • Media Planner
  • Sales Manager
  • Public Relations Specialist
Course Path:

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